It’s been awhile since we’ve written.
Some of the “silence” has been due to us spending a lot of ‘behind the scenes’ time — yup, a lot — setting up evergreen strategic alliances with publishers and vendors who strictly engage in “Cause Marketing” with their subscribers and customer list.
I’m going to talk more about this, by tomorrow, yet I’ll give you a little PREVIEW by sharing a QUICK story:
For whatever reason, a particular marketer, during the latter part of our “Interviewing Unwrapped” launch that ended in the third week of June, felt obligated to “blast out an email” to “one of his many lists”.
It was almost like, “Hey, I’d better do this, regardless of how effective and appropriate it’ll be for the subscribers on this one list, just so I can say I promoted.”
And, besides the head-shake and the “ya’ve got to be kidding me” grin that I always have when this kind of intention comes into my inbox, I think to myself:
“Why, what’s the point?”
So, I had to ask him by making a pretty straight-up statement:
“If you’ve strategically thought about HOW the mindset of somebody desiring ‘set and forget it’ (easy) traffic relates to creating content through ‘better interviews’ (which is a big part of Heather’s physical package) then by all means endorse it.”
You see, in the end, if we’d just ask ourselves a few questions BEFORE choosing to join a dated launch or deciding whether a product makes sense to “integrate” into our existing marketing pipeline, we’d be better off.
The questions we need to ask ourselves are:
#1) Am I endorsing a product to do a favor or stay on a particular marketer’s “good list,” or am I endorsing this because, holy @#$^ man, the product is high-quality and is TARGETED to the topic of the list that I own?
#2) What’s the purpose of each of my lists? Am I just promoting whatever looks good to one list and being upfront about it to them? Do I have another list where they get my commentary, my research, my knowledge, and my insights about ONE topic?
Here’s the rub about what I’m saying here:
We’ve got SEVERAL unique products that have some pizazz to them – topic-specific “How to” educational products that SERVE different niches.
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If you’ve got a list of people you’ve collected through a “general” landing page about “marketing,” it’s gonna be really hard to KNOW if you’ve got folks on it who have a specific interest in content creation.
That is, unless somewhere on the page, you’ve specifically said something like: “I’m gonna teach you about creating content, or creating a product.”
At the same time, if you’ve got a list that DOES know why, specifically, they’re on it, but you’re not maintaining FOCUS with your recommendations and/or you’re making them “punch drunk” (confused) by sending too many offerings that don’t sync up or compete with each other, your conversions and credibility are going to suffer.
To take this idea over to SOCIAL MEDIA, there’s a good reason a person with 2,000 Twitter followers can be more powerful than someone with 25,000.
And, via this post, I’ll share with you an article which tells WHY.
Some of it RELATES to what I talked about above.
Yes, there’s a very psychologically-compelling angle that I haven’t shared which the article will flesh out.
Until then, take a look inside your Affiliate Control Panel here:
http://www.lwlmedia.com/aff-login
We’ve UPDATED a lot of our ‘Affiliate Tools’ and marketing collateral for ALL our products.
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You can get marketing materials, and your links,
for all our products inside your ACP:
http://www.lwlmedia.com/aff-login
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Your Partner in The Quest For
Living a Life Without Limits,
Barry Goss
Chief Do-Ru, LWL Inc
775-636-7107 ( 11am to 7pm PST )
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